I chose to write my gender equality commercial sports page
on the famous Bo knows commercial. In this commercial Nike is advertising their
new shoes. In the video Bo Jackson is seen as the ultimate athlete and can play
basically every sport in these shoes. Within the commercial, many famous
athletes say that “Bo knows” about a particular sport. For example, Michael
Jordan says Bo knows basketball and then it show Bo dunking a football. It also
shows a women runner and several women bikers saying Bo knows. In my opinion
this commercial shows woman and men as equals. There are however many more men
than women but the women are show as equals to Bo. The commercial shows the
women bikers and runner as the best in their field. In this video women and men
are both seen as athletes. They show Bo as the supreme athlete of all of them.
Woman are underrepresented but when they are shown they are equals.
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